The Client Letter
July 29, 2011
Sedona Arizona
Almost 5 years ago, my sister sent me Wayne Dwyer’s book, “The Power of Intention.”
At the time, I preferred reading books like this to actually dealing with reality. Not to say the book isn’t great, but I was hardly ready to fully grasp just how powerful and simple the message is.
I was even less prepared to actually apply the message to my own life.
At that point in time, my ability to think for myself was just barely starting to show signs of life. I was still more interested in what others thought of me than I was in what I thought of me.
You could say I was riding with “training wheels” through life. I was good at ingesting other people’s ideas, I just wasn’t so good (yet) at making them my own and living my life based on my own creation.
If you’ve ever felt like you’re going through life and business but not really getting anywhere, then here’s a question for you:
Do you really know where you’d like to be going? Or are you just looking for everything to “work out?”
“When a man does not know what harbor is the right one, any wind will do.” -Seneca
That pretty much sums up most people who work with clients I’m afraid. They’re so focused on the client that’s right in front of them (or the one they WISH was in front of them) that they forget why they’re in this business. They haven’t even identified their ultimate objective clearly in their minds.
The key is to get clear first on where you want to go. This doesn’t mean you have to plan out the rest of your life. You just have to plan enough of it so that when choices show up, you can make your decisions quickly and easily.
Once you are clear on where you’re going, you’ll quickly realize there are only two types of people in this world.
- Those that know where they want to go and act accordingly.
- And those that don’t.
You won’t have to try hard to spot each group, because the differences are so obvious it hurts.
Here’s the single biggest benefit to knowing exactly what your goals are: It will be extremely easy to make decisions about what you should be doing and what you shouldn’t be doing during your work day.
As things pop up, simply ask yourself, “Does this move me closer to my goal or farther from it?”
You can use this with living people too. There are tons of people whose plan for the day is no more focused than simply, “to make it to the end of the day.”
You need to get rid of those people. Or at least save them for when YOU truly have nothing to do and don’t mind spending your time listening to them tell you about everything they’re going to do someday.
Most of those people simply don’t have the discipline to control themselves as they go through their day.
That’s fine. It’s their life and their choice to make. But that doesn’t mean that you should suffer. So be careful not to allow them to slow you down.
After all, you’re going places… right?