The Client Letter
July 17, 2013
Arizona
Sunny 75 Degrees
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Recently I received an email from a service provider explaining some challenges finding time to pursue goals.
I thought for a while about that. It’s certainly a common issue that many of us face as we do our best to balance family, work, and other parts of life.
If you find yourself in a situation where you just can’t seem to find the time to “do the work” required to move your business forward, here’s a question for you:
Do you REALLY want to do this?
Here’s something I’ve found to be true in my own life:
At any given time, we’re ALL doing exactly what we want to be doing.
We might be doing things out of fear, or to avoid embarrassment, or to get approval, or fulfill an “obligation,” or to reach a goal… there are plenty of reasons.
The bottom line is that, despite the story we might tell ourselves, we’re controlling what we do in any one moment.
And what we’re doing right now, by definition, has been given priority over any and all of the other things we could be doing.
I don’t think the issue is procrastination, or any of us being too busy for [insert your goal]. I think the underlying issue is that we’ve temporary lost the ability or willingness to be honest with ourselves and the world about what we DO and do NOT want.
The conditioning is so deep that we are suppressing our true wants in favor of someone or something else’s wants.
No wonder we procrastinate. Who wouldn’t!
If you want clients, get them. This will help:
http://www.artofclients.com/phonesellingsecrets
But if you want to get out of this business and do something you truly enjoy, then do that.
If you cannot be completely honest with yourself, then no amount of work, luck, or divine intervention is going to get you where you want to go. Because you’ll never point yourself in that direction!
There is freedom in honesty. I don’t mean “little goody two-shoes, tell the truth to authority” type honesty. That’s not honesty, that’s just a socially acceptable form of coercion powered by guilt and shame. I mean being honest with YOURSELF and not caring about what others say about your decisions.
What truth about your work are you hiding from the world simply because it’s safer to keep it hidden?
What does the voice inside you (that’s the REAL you) tell you that you want to do?