The Client Letter
April 16, 2013
The Northland
Cloudy 34 Degrees
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“How do I get clients?”
That’s a pretty common question to ask yourself when you’re in the service business.
The first step is this question: “Do I know where my clients are hanging out? And can I reach them?”
If the answer to this is yes, then figure out a way to “show up” there and demonstrate what you can do in advance. (If you don’t know where your future clients hang out, then your job is a bit harder–a topic for another time.)
If you know where your potential clients are (because they are businesses and you can find name/address etc.) then ask yourself how you want to show up?
In the form of a newsletter?
In the form of a special report or whitepaper?
As you can see, these suggestions are extremely simple.
It’s not the idea that’s magic, it’s the execution of the idea that brings the magic. And in our business, if you’re committed to attracting clients, that’s execution over a long period of time.
Think “sauté” not boil.
If you’re struggling to find clients, ask yourself, “How many potential clients am I interacting with on a regular and consistent basis?”
I’d bet if you’re honest with yourself, that’s the number that needs to increase.
In just about every business, THIS is the hardest problem to solve: getting the leads. And it’s also the very first step. So don’t feel bad if it’s a struggle.
Just don’t quit. It’s a process. It can take time.
Step 1 is to create a system that gets the clients to notice you. Then, once they call, you use this.