The Client Letter
January 28, 2013
Way North of Lake Wobegon
Foggy 28 Degrees
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Have you ever read a salesletter for a product or service where you found yourself getting completely wrapped up in the story that was being told?
I can remember several letters I’ve read over the years that had that effect on me.
There are basically two kinds of sales presentations you’ll see out there. The first kind is where it’s obvious that someone wants to sell you something.
They’ll give you the laundry list of benefits and reasons why you should buy.
Then they’ll give you a special offer that’s available only for a limited time.
That’s a pretty straightforward approach and it’s one that, in my opinion, doesn’t work as well as it used to.
Mainly because your prospects meet an almost endless supply of people selling this way.
The OTHER way to sell, is to engineer an environment where your prospect WANTS to buy.
Instead of pushing the sale on them, they come after you.
It’s a way to sell more by selling less. And one way you do this is through the use of stories. Compelling stories that sell FOR you.
This is the way I sell and this is the way I recommend you sell too.
And that’s the topic of an event I’m co-hosting THIS Thursday night, January 31 at 8PM EST with well known copywriter Daniel Levis.
The event is 100% free and there WILL be selling going on. In fact, that’s the point: teaching by demonstration.
You may have heard about Daniel through his work with Clayton Makepeace’s “Total Package” newsletter a few years back or from another one of his many other accomplishments.
If you want to hear about a way to sell that doesn’t involve beating your prospects down until they submit (not recommended), put this webinar on your calendar.
Here’s the link to register: