The Client Letter
January 21, 2013
Way North of Lake Wobegon
Cloudy and Windy -16 Degrees
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It’s no harder to attract a “fish” with money to your business than it is to attract one who has no money.
You need to do two things:
First, you need the right bait. Fish with money don’t eat just any kind of bait. They eat certain kinds of bait only.
Second, you have to behave in a way that communicates that what you do is not right for fish who have no money.
It’s not personal, it’s business.
This is probably the most important part. The rejection of those who are not right for you.
Because if you don’t develop the self-confidence required to look someone in the face and say, “What I do is not right for you…” then you will saddle yourself with clients who cannot support you on your way to your goals.
This is how you lose in slow motion.
It creates needless struggle.
So choose different fish. Find a new pond.
Then figure out how to put out the right bait. If you don’t know, this will show you: