The Client Letter
December 17, 2012
Sedona, Arizona
Partly Cloudy 36 Degrees
When you’re working with clients, there’s nothing worse than going into “chase” mode.
Kind of like wrestling with a pig you know?
You get dirty and you annoy the pig. (And no, clients aren’t pigs 🙂
Chasing someone down (or trying to) makes you look dumb and it annoys your prospect. Nobody wins.
So why is it so hard to resist? Why is the urge to do it so strong?
It’s because your mind plays tricks on you. It tells you things like, “I bet there’s still a chance… I bet it could work out… Wouldn’t that be great if it worked out?”
I don’t know why we feel compelled to do it, and I’ve done it… boy have I done it. But no longer.
If you want to put an end to chasing clients, then I have something you can do about it.
First, you have to understand that going into chase mode is simply not an option. Not only because it doesn’t work, but more because it will absolutely ruin things for you should you successfully hunt down the client and drag him home.
You can’t exactly chase your prospect down and then offer to work with him at twice what your competition would charge.
Fees like that require better positioning.
Fees like that require the client to hunt you, not the other way around.
The focus should be on generating leads, not closing sales.
I know that sounds nuts, but in my experience, it’s the only thing that works.
If you want a simple solution so that you don’t have to go into chase mode with your next prospect, you’ll find it in Phone Selling Secrets.
You’ll find the solution I’m talking about in Part 11 of the Quick Reference Outline (you get it when you order) and near the end of the audio recording.
Stop chasing anything. It’s not worth it.
One more thing…
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This coupon code won’t be active long, so get it now if you’re interested.
One client could pay for this many, many times over. But you’ll have this skill to use for the rest of your life.