The Client Letter
July 2, 2012
Sedona, Arizona
Sunny 95 degrees
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“Ordered your book yesterday and read it in one sitting. It is fantastic! Very inspirational. I have been copywriting for awhile with some success, but your advice has really motivated me to take my business to the next level. I even took notes and came up with a few ideas of my own. Thanks so much!” – Julie Johnson (about How I Became a Six-Figure Copywriter)
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The curtain.
We all deal with it. We all, at times, forget it’s there.
Understanding how “the curtain” works can mean the difference between us enjoying our life and being miserable working with clients.
The curtain is the boundary between what you know about your client and what you don’t know.
The stuff on the other side of the curtain (the part you can’t see) affects your client and the decisions she makes.
But when you forget that the curtain is there, you think that your client’s decisions have something to do with you.
During those times, you start to make up stories to rationalize your client’s actions. But you will never know the truth. Because you can’t see behind the curtain.
You think your client is being a jerk about the outstanding late payment. As it turns out, her husband lost his job and she’s holding on for dear life.
You think your client doesn’t like the latest round of revisions on your project. As it turns out, your client just got back from a conference with his son’s teacher about getting expelled.
The stuff behind the curtain affects the decisions your client makes. But that doesn’t mean it has anything to do with you.
The more often you can remember that, the lower your chances of getting drawn into your own personal hell. I’m referring to all the stories you’re capable of making up about why your clients do or don’t do something.
Don’t forget the curtain.
Your clients make a lot of decisions, but they rarely have anything to do with you.
Don’t take it personally.