The Client Letter
July 3, 2012
Sedona, Arizona
Sunny 83 degrees
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“Best part? It teaches you HOW TO GET CLIENTS! As [former] moderator on the world’s most popular copywriters’ forum, I’ve observed that “getting clients” is THE #1 missing link that plagues newbie copywriters. Heck, it frustrates some guys and gals who’ve been at it for a while. If I were attempting to make my living as a copywriter, I would make sure I was armed with Jason’s report.” – JP Maroney (about How I Became a Six-Figure Copywriter)
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Many, many moons ago, I used to work for a company where I was kind of like a commissioned sales person.
I had a lot of marketing collateral to hand out and I had a lot of possible prospects to call on.
The opportunity was great.
But for some reason (fear), most of that marketing collateral never left my car. Days would go by where I’d rationalize how well I was going to do the next time.
As more days passed, my rationalizations got worse. It got harder to get started and well, I basically just stopped.
If I could get in front of that old self of mine these days, I’d probably slap him silly and give him the lecture of a lifetime about what a lazy, fearful slug he was.
Unfortunately, back then, I didn’t have anyone to slap me silly.
When you’re selling your services, you’re either doing it or you aren’t.
It doesn’t help you to sugarcoat things by saying something dumb like, “Well, today I organized my prospect list and come Monday morning, I am going to do BIG things.”
Yeah right.
Deep down, you know the truth. Deep down you know that you didn’t do squat.
The quicker you can face the truth, the better off you will be.
Everyone screws up, so that’s not really the problem. The problem is when you screw up, convince yourself you didn’t and then set yourself up for yet ANOTHER screw up the next time.
Just be honest with yourself. Did your activity in your business today move you closer to your goals? Or did you just spin your wheels in an effort to avoid any real progress.
You’ve got the answer to this one…