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Your Client Training Program
Spread the Word – Friends Don’t Let Friends Work With Bad Clients
  April 18, 2012
Sedona, Arizona
When’s the last time you worked on your “Client Training Program?”
The funny thing about this little program is that, it’s there whether you work on it or not.
Every interaction you have with a current client or potential client is just another module in your training program.
In other words, your behavior in every situation trains your client’s expectations and beliefs about how you’re going to act NEXT time.
This is why you need to take action consciously and not reactively.
Do you respond to your client’s emails within minutes? Maybe that’s right for you and maybe it isn’t. Think about if that’s how you really want to run your business. Think about whether or not that’s the expectation you want to set.
Do you schedule same day appointments or calls with clients? Do you really want to be that unsure of what you’re doing from day to day? Maybe you do, maybe you don’t. I don’t know.
Do you accept late payments? Accept one without addressing it and there’s no reason not to have others.
It is up to you to decide how to run your business. No one has a say in that but you. The point of today’s issue is just to ask you to take a moment and make sure you’re consciously running your business the way you want to.
For me, this is my biggest growth area. Mainly because I have some over developed ability to put others first.
I’d like to think that’s altruistic of me, but it isn’t. It’s simply the habit I regress to when I’m not thinking.
I’m highlighting some of my (many) mistakes so that you can avoid them.
Ask yourself, “How am I training my clients?”
See you next time,
Jason Leister
Editor, The Client Letter
Creating Success for Independent Professionals
ClientsSuck.net
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