The Desert of Arizona
Sunny 63 Degrees – 9:28 a.m.
As I mentioned, my daughter, Deva, was born almost two weeks ago.
The way it turned out, we got amazing video of the entire thing.
Now this isn’t an e-letter about birth, but in my wife’s work at the Indie Birth Association, SHOWING an event like this changes people.
So that’s what we do. I made a movie about the birth and we started spreading it through Facebook. And boy did it spread.
The Wistia video account blasted WAY over quota and it’s still continuing to go.
Being the person that I am :), the short trailer was available for free. The full movie (17 minutes) was available upon optin.
We’ve received thousands of views at the website (10s of thousands on FB directly), over 1,000 new email subscribers… and it’s only been a few days.
It was an off-the-charts type of response. For the geeky people reading this, we’re talking as little as $.23 per optin. CTR rates on Facebook as high as 12%.
I thought to myself, wow, this is sweet when stuff like this works out. We are able to use this movie to reach a lot of people, to add some names to the email list and spread the message to far more people.
But there are two bigger points here that I want to highlight for anyone in the trenches of business building.
First, I stopped worrying about the “money” part of all of this a long time ago. Don’t think I’m a saint, I just realized it’s not a practical way to order your priorities.
The smarter order in which to prioritize things is to focus on solving bigger problems for more people more consistently in effective ways.
If you have basic business skills and focus on the problem solving aspect of things for a SPECIFIC group of people, the “money” tends to take care of itself.
The second point is about lead generation more specifically:
I realized through this that most all of what we do when we think about “lead generation” is an attempt to make up for trying to get things into people’s hands that they don’t really want.
Oops.
I’ve done it. I imagine you’ve done it. There will most likely always be a crowd that will continue to it.
But we can be better.
Instead of spending 90% of our time tweaking headlines, rearranging landing pages, setting up the new “funnel” software or fiddling with what are rather inconsequential things, what happens if we invest 90% of our time THINKING of a way to show up in front of a stranger with something that they will NATURALLY and immediately want?
It’s basically upside down lead generation compared to what we’re taught, but boy does it work!
When you allocate your mental focus to the right topics, breakthroughs can happen.