The Desert of Arizona
Sunny 56 Degrees
I believe I’m on record in a few places talking about how the traditional idea of the U.S.P. (your unique selling proposition) is easier said than done.
When you actually sit down and try to figure all this out, it’s a challenge. And even if you manage to work your way to the other side and find an answer, at best, you have a guess.
Is it right? Is it wrong? Who knows? You have to take it out for a spin before you find out if it resonates.
The Platform, of course, brings the U.S.P. to you in a very different way. Over time, your prospects figure it out for you! And each of your subscribers can have a different answer that’s 100% handcrafted by them for them. It’s kind of nice, it’s far more exact, but it takes time.
No matter how you figure this U.S.P. issue out, know that you want to do it.
Even if you never utter your U.S.P. out loud, the amount of clarity it brings to you, your actions and your decision making is extremely valuable.
There’s something important you want to keep in mind:
While most people think a U.S.P. is about THEM, I don’t think it is. Your U.S.P. is only about you IF that special thing about you is something that your prospective clients actually care about.
Your U.S.P. does not live in a vacuum, it lives within the context of the clients you want to attract.
You look at your prospective clients, you look at what you do. What is unique about the way you solve their problem that makes you more valuable to them?