The Desert of Arizona
Sunny 34 Degrees
Years ago, you used to have to pay a LOT to get a website designed.
These days, you can have a beautiful website up in about 30 minutes without even knowing much of anything about technology.
The “middlemen” standing between someone and that someone getting their ideas/products/services out to the world has pretty much gone away.
This is happening everywhere.
So what do you do if you are a “middleman” or “middlewoman” business?
Well, first of all, don’t freak out. Just understand that you probably can’t stay in that position forever.
Start thinking about why people purchase your products or services. What are they really after? First, you transition to begin talking about that ultimate result they are after.
But then, the next step is to figure out what more you can do to get them that ultimate result.
Maybe there’s more you can do, maybe there isn’t. Maybe that question will lead you to another business altogether.
What we DO know is that middlemen and middlewomen don’t get the opportunity to grow “too old” before they are made irrelevant.
Bitcoin is another example. I accept bitcoin now for anything. The coming wave of payment options like this is the beginning of the end of the money middlemen. Good riddance to them.
The focus is on the ultimate result the people you help actually want. The closer you can get to THAT, the easier things become.