The Client Letter
March 22, 2013
Way North of Lake Wobegon
Sunny 10 Degrees
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With every new subscriber to the Client Letter and the Rainmaker Letter, I ask a simple question.
The question is basically, “What is your biggest challenge in your business?”
The majority of the answers that come back basically boil down to the same single challenge:
Generating Leads / Getting Clients
Now I’m not a big networker, not a big schmoozer, not much into small talk. (If we ever meet, let’s not talk about the weather.)
Believe me, I’ve tried “networking,” for years. I used to be the president of my local chapter of BNI (an international networking organization) when I lived in Chicago.
I wish I had known then what I know now. Because I could have slept in (the meetings started at 7AM) and still “networked” with thousands of people at once via email/mail instead of the handful that showed up for breakfast each week.
Put me in the middle of a “networking” event and one of two things will happen:
1. I’ll spend the entire time talking to one person in an attempt to have a real conversation about something.
2. I’ll “hold up the wall” and then, once I’m confident the wall isn’t going to fall down without me, I’ll just leave.
Most of the networking events I’ve been to are really just “what can I get, who can I get it from, and how fast can I get it” type of situations where the feeling of NEED is palpable.
Some people might call me “anti-social” for not wanting to be part of that, but I just call it being ME.
This is why I like the internet. And this is why I like writing.
I can “meet” a lot of people, get the relationship started and then create opportunities for people to take a step forward if they’re interested.
I do this with direct mail, email and my website.
Most service providers’ websites are simply NOT set up to act like honey. There’s no magnetic attraction there for “would be clients” to get drawn into your world.
What exactly is the purpose of your website? And what has it done for you lately?
If it hasn’t done much, then perhaps it’s time to rethink things.
Transforming your website into a machine to generate leads for your business is worth the work.
How do you do it?
I walk through the system in this video I recorded, plus I take you through the process of how to develop a “lead magnet” you can use to start attracting your own leads.
If your website were an employee responsible for generating leads for your business, would you fire it?
Think of this video as the training plan to turn your “deadbeat employee” into a productive part of your company.