The Desert of Arizona
Cloudy 42 Degrees
Most of the folks in the world who could be your clients simply aren’t at the right time or place for them to actually become your clients.
I imagine that a lot of people might see this as a big obstacle standing in the way of their client attraction dreams. I view it as an enormous opportunity.
But you need to be strategic about what to do with this opportunity. This calls for a little bit of strategy, some patience, marketing know-how, and a commitment to execution.
The fact is, there probably will come a time when those people who could be your clients will experience enough “pain” to require the solutions that you provide.
That’s when their attention will focus on finding a solution to their problems or the help they need to reach their goals.
You need to have your attraction work done before that time.
That means they need to know about you, to understand the value that you offer, and to have a clear picture of why they might work with you instead of anyone else.
Most important, however, is that they need to trust you.
At the end of the day, clients will choose to work with those they trust over just about any other option. Wouldn’t you?
And this is why God invented the newsletter. 🙂 Newsletters build trust because newsletters demonstrate something that cannot be communicated in words.
Over time, newsletters demonstrate that you are worthy of attention, trust and interest. It’s amazing to see that work, but work it does.
If you aren’t producing a newsletter in some form, I hope you have a good reason for not doing it. Not enough time? That’s just using your present circumstances as an excuse to shortchange the quality of your future. Probably not a good long term strategy.
For high end service providers, I created the Client Magnet Newsletter System. Each month, your subscribers get a custom print newsletter delivered to their home or office. This isn’t just a “newsletter,” it’s designed with your entire client attraction strategy in mind. It is engineered to transform strangers into clients.
Unlike most all of my other products and services (which actually require some work), this one is zero effort. It is done for you. So it’s one of the exceptions where pretty much zero effort is required.