The Client Letter
March 12, 2013
Way North of Lake Wobegon
Cloudy 21 Degrees
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One of the biggest drawbacks to the brainwashing most of us have received is the crazy belief that there’s ONE right answer to anything.
In school, knowing the right answer is the name of the game.
Where was the Declaration of Independence signed?
Why, it was signed at the bottom of the page says one student.
A perfectly correct answer, but not the RIGHT answer of course.
Not the answer the system wanted. I’m sorry, you lose, try studying harder next time.
When you decide to step out into the real world and chart your own course, you quickly realize that “looking for the right answers” leads to frustration.
You see plenty of successful people who don’t seem to know anything and yet, success is all around them.
You see people who couldn’t cut it in school doing amazing things.
That should have been a clue to me. But I missed it at the time.
Now I look back at the “school rejects” and I have a new found respect for them. They had the guts to stick out when everyone around them said they were “stupid,” “lazy” or worse.
Now I look at the A+ students (like I was) and I feel a twinge of sadness. Because chances are better than not that I’m looking at a well trained human being.
There’s not a right way to build a successful business.
There’s not a right way to attract wealth.
There are many paths to the goal. And that’s why we have this thing called life. To experiment with that.
Life is not school. It is the anti-school.
Do you want more clients?
Do you want better clients?
Do you want higher fees?
Do you want to do less work and make more money?
Give up the search for right and wrong. Be confident in your own answers, whichever ones you find work for you.
When it comes to working with clients, many of the answers you seek are actually hiding inside THEM. You just have to develop the skill to uncover those answers.