The Desert of Arizona
Sunny 58 Degrees
It was Joel Bauer where I first heard the term “wrapping your package” mentioned. It’s a great way to explain a process that every service provider needs to go through.
Basically, it’s about figuring out how to take who you are and what you do and present that to the world in the most attractive way possible.
You are the “package” and you want to go out there into the world with the right “wrapping paper.”
Think back to when you were a kid and had some holiday celebration where gifts were given. There were those gifts with so-so wrapping paper that you kind of pushed aside so you could get a better look at the gifts where the wrapping paper alone just drew you in.
This is exactly what happens out in the world when you are trying to attract clients. Your “wrapping paper” matters.
If you’re sitting there right now thinking that worrying about what kind of “wrapping paper” you surround yourself with is shallow–if you think that all that matters is the quality of your work, that’s fine.
Save your time and wait for the next issue of The Client Letter because this one isn’t for you.
If you’re still here then understand this:
How you are perceived by your prospects and clients is extremely important. It’s especially important if you’d like them to work with you as a partner (not a vendor or hired hand) whose skill and advice they listen to, value and respect.
You have far more control over how you are perceived in the marketplace than you probably think. But that’s easy to fix once you realize just how much control you have.
The bigger issue to deal with is that most service providers truly don’t understand just how much value they bring to their clients.
If you don’t understand that, you can’t communicate it. And if you can’t show it and communicate it, then it pretty much doesn’t exist.
Which means you end up shortchanging yourself out there. You shortchange yourself because the way you choose to “wrap your package” skips over communicating so many of the things that make you most valuable and attractive to clients.
Developing the ability to SEE what these things are and to make sure they get communicated is the work that you want to do.
If you can already see these things, then make sure they are getting communicated.
If you can’t see them, then by all means, consider starting this journey to become an Incomparable Expert.
The fact is, you’re most likely already an incomparable expert. The question to ask yourself is, “Do my prospects and clients know that?”