Mountains of Arizona
Partly Cloudy 56 Degrees
3:45 p.m.
So here’s a kind comment I got yesterday on a Facebook ad I’m running in an effort to attract new subscribers to this very Journal:
“Very rarely do I even bother to give feedback on things I download from Facebook Ads, but seriously this guy has surprisingly over delivered on value.
Like most, I signed up with hesitation thinking I’ll get a shitty PDF with fluff…
Instead I got several ebooks/PDFs with a shit load of golden nuggets.
Great work Jason and thanks for the surprise and quality of work.”
Now I run a lot of Facebook ads for several people. Right now, I’m in the middle of figuring out the lead generation puzzle for 5 different clients.
That’s a lot of thinking. A lot of trial and error. A lot of moving right on through a steady stream of things that just don’t work (yet.)
Lead generation is a tough nut to crack. Why?
Because the comment I listed above is NOT normal.
The current state of things is snark, annoyance, anger and stuff in that direction.
People go on Facebook because they want a break. They want fun, they want entertainment, they want escape, they want to connect.
People don’t like being sold to. And you find that out when you give everyone a megaphone like Facebook does.
You might hate getting mean comments, but understand that those are some of the most valuable ones! They actually let you know where people are at.
And that’s the most important thing to know in what we do. Where are the folks you’re trying to help REALLY at in their lives?
Most will never say. The few who are triggered by something you put in front of them they didn’t ask for, that’s super valuable.
You don’t get annoyed at the mean ones, you don’t get blown out of your center by the kind ones.
You just keep your focus on helping people. And the first step to that is to show up for them in a way that they naturally enjoy.