The Desert of Arizona
Bring on the Rain! 67 Degrees 5:00 a.m.
When you talk about business systems and stuff like that, it can all sound very romantic.
With systems, you can have “things working without you.” You can have “results coming in without much effort.” It’s a great story. And it can actually work like that. Hallelujah.
But I like approaching work in the world of the Incomparable Expert via systems for another reason:
It gets you OUT of the business of managing individual human clients.
Managing individual sales in the client business (to me) seems like a recipe for misery.
With SYSTEMS (these don’t need to be complicated, they just need to be thought out in advance), you don’t have to get yourself all caught up in the story of any one individual.
Instead, you build the system that does that. You make smart decisions, in advance, about who goes where and when and why. There’s no emotion and there’s no pressure about “what they’ll think.”
So how do YOU go about building systems in your business? And which systems do you even need to build?
If you’re in the client attraction business, I’d start with two:
- The media platform.
- The annoying client situations that drive you nuts.
You build the platform first. (Instructions are here.) That can run even if you’re clueless about anything else! The longer you are valuable to more people, the better.
Then you take a look at any/all annoying client issues you’ve dealt with more than once, and you create a “system” for taking those possibilities off the table. The system is simply a predefined program that runs without you having to create something for each individual client.
This is actually quite straightforward. DOING it, however, puts you in a relatively small crowd.