The Client Letter
October 8, 2012
Sedona, Arizona
Sunny 59 Degrees
Got a gem for you today.
Courtesy of my extensive edumacation at the University of the Streets (I’m in the 18 year, distance learning program), we’re going to clear something up about selling yourself.
I’m afraid there’s some confusion out there.
In today’s age of free content, with Twitter, Facebook and other places you can talk without having anyone actually listen, it’s easy to get brainwashed that the way to sell things is to give everything away, lay down in the street and then HOPE that someone comes to buy something.
I’ve gone through periods where that Kool-Aid has been poured down my gullet.
I’m not perfect (gasp!), so sometimes I actually swallow it.
I get indigestion and eventually I realize the mistake.
So let’s talk about selling yourself.
In the past, I’ve said things like, “The best way to sell yourself is to not sell anything!”
While that’s 100% true, in my experience, I’m afraid I wasn’t CLEAR enough for some folks.
You see, the point isn’t to stop selling, the point is to stop appearing (and being) NEEDY.
Neediness is a turn off.
It’s a turnoff in grade school, high school, college and real life.
But you can sell your heart out without being needy.
And the truth is, we’re all selling something, all the time. It’s just that some people don’t get it or are REALLY bad at it.
So understand this:
The secret isn’t NOT to sell, it’s to make sure they know you don’t need them to buy!
WOW, it only took me 35 years to articulate that. But holy crap, that’s really the game right there.
If your clients treat you like garbage, then the reason is that they understand you need THEM more than they need you. And the worst part is, you taught ’em to believe it!
You’re messin’ with their heads! So fix it.
I just tore off the wrapping on the 3rd edition of How to Get Kick-A** Clients.
This is the version I should have written the first time. But like I said, I’m not perfect. This guide is the remedy to clients that don’t respect or notice you. It’s the remedy to low fees. It’s the remedy to being CONTROLLED by the folks paying your bills.
I added A LOT to it. Even some examples of the stuff I send out to attract clients (notice I didn’t say GET clients). If you don’t understand why, you really need the guide.
If you are frustrated with your clients or your results, I guarantee you that this (provided you actually use it) will transform WHO you are enough to change that.
Believe it or not.