The Desert of Arizona
Clear 50 Degrees
When you’re creating sales and marketing materials to attract clients, what you’re basically doing is making promises in various forms. Promises about what you can do, about what they get, about how great the future can be.
The challenge, in this day and age, is that no one believes those promises. People have been burned, they’ve been let down, they are cynical and skeptical.
It’s kind of hard to prove any of those promises until you get hired. Oh, you can use testimonials and social proof and all of those things, but that’s still not a magic silver bullet that makes everything OK. In fact, often times the more proof you have, the more skeptical people become!
“How could anything be this good? It sounds too good to be true!”
Humans are fantastic and mysterious creatures.
This “problem,” in my opinion, is one of the many that are addressed by the platform.
Because the very first promise to a prospective client on which you deliver is the one that’s made at the entrance to your platform.
The Client Letter is published every day (God willing). That’s my promise to you. If that does not happen, something important is communicated. If that does happen, something is also communicated.
So what is the power of a promise, even a simple promise, that is fulfilled?
It is extremely powerful.
A promise fulfilled is a building block of trust. That’s how you build the foundation on which everything else stands.
How do you build trust?
Well, you can’t just say “trust me.” That’s one of the biggest red flags there is NOT to trust someone.
To build trust, you must become someone who is worthy of trust. That requires demonstration. That’s what the platform is all about.
If you’re onboard with the platform idea but are “waiting” (for some reason) to get your platform started, understand that is a bit like a farmer getting ever more excited about the harvest even though he doesn’t actually plant the seeds.
The harvest doesn’t happen without the planting.
Platforms must be given time to grow and mature. That’s what makes them so powerful.
Enrollment is open for the next Platform Lab session. So if you’re ready to start your “planting,” get onboard.