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| The Client Letter |
| The Complainer |
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September 13, 2011 Sedona, Arizona The first time I talked to Sarah (not her real name) on the phone, I walked away from the conversation feeling good about working with her. That first conversation centered around how she had spent quite a bit of money (unsuccessfully) looking for a good copywriter. Up until the time of our conversation, she hadn’t really been able to find someone that worked out. She told me a story about how one writer had produced copy that simply was unusable. After talking for a bit, we agreed to work on a project. I quickly forgot about that first conversation. Turns out, I should have remembered it. I’ll tell you why in just a sec… The Renegade Professional INTENSIVE Begins In 11 Days:
In just 7 weeks you’ll have the tools you need to attract higher quality clients and charge higher fees. Save $748 over one-on-one coaching! Space is limited. I’m sure most of you reading this have had a client or two like Sarah at some time in your career. She’s the type of client that tells you “horror stories” about what she’s endured up to that point. Then, she usually says how glad she is to have come across you. It makes you feel pretty good. I certainly felt good after speaking to Sarah on the phone. Little Did I Know, That I Had Missed a Big Clue
Here I was, allowing Sarah to stroke my ego instead of staying alert and unemotional. I wasn’t acting like a professional. Now maybe I’m overreacting to this situation, but my intuition tells me I’m not. As it turns out, once the project was over, Sarah went on her way and I never heard from her again. But I’m telling you this story because you can use it when you’re speaking with potential clients. In my opinion, being a successful professional isn’t so much about having a lot of clients. It’s more about getting the right clients. So what was the big clue that I missed during that phone conversation with Sarah? I interpreted her experiences with her prior copywriter(s) as a good thing for me, instead of a big warning sign. The fact is, if the first thing you hear from a potential client is a long story about how they can’t find the right person… Be Very Careful
There’s a good chance they’ll never find the right person. And if they complain about others to you, there will probably come a day where you become the target of their complaints. Sometimes, it’s the client that is the problem, NOT the service provider. In a nutshell, you don’t want to work with people like this because they take your time away from finding the golden clients who don’t do this. If your prospective client treats you like the Messiah, be careful. Unless you actually are the Messiah, you’re going to have a hard time living up to those expectations. See you tomorrow,
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