The Client Letter
August 30, 2011
Sedona Arizona
RE: The Art of Leverage
Here’s a thought for you today:
Just how big CAN your professional service business grow with only 24 hours in a day?
And what happens if you actually get all the business you can handle (and more)?
What happens when a good month comes along and you close tens of thousands of dollars (or even more) of business?
Sure it’s nice to pay the bills… until you start to pay the bills. Then the next hurdle isn’t about making the money, it’s about HOW you make the money.
But even if you’re just starting out, there’s no reason you can’t plan well from the beginning. That way, once your business starts to grow, you won’t be scrambling to figure out how to fit it all in.
So what’s YOUR strategy for dealing with business overload (even if it’s not a reality for you yet)?
Well, you can stay up till midnight working and you can be up at the crack of dawn to do some more.
Some people brag about how much they work. But I don’t really consider that a badge of honor. I kind of consider it proof that someone still has some growing to do when it comes to being a smart business person.
Now some professional service providers will recommend that an overload of work means you should raise your prices until some of the business disappears. While I think that’s fine in the short term, overall it’s a pretty short sighted strategy.
You’re not really solving anything… you’re just prolonging the inevitable.
And you’re still trading time for dollars. You’re just getting more dollars.
Success in business is about LEVERAGE. It’s about accomplishing more by investing less time and effort.
I’d like to introduce you to someone who has the whole concept down pat. And someone who’s been using leverage successfully for YEARS.
You’ll hear various gurus pop up now and then reselling his strategies that have trickled down over the years. One just popped up with a new program about this a few years ago I think.
But he’s where it all started.
In fact, he’s the guy that mentored Jay Abraham when he was struggling.
If you haven’t read this before, here’s a guy who knows about leverage.
His name is Harvey Brody.
He doesn’t make his money in professional services… even though he is a proven copywriter.
Harvey makes his money by working ONCE and getting paid over and over again… for years.
Well, I think he worked a few decades ago anyway.
Now he literally gets paid without working.
You can download an interview with him here:
Read the interview, then ask yourself, “How can I apply this idea to my business?”
Be sure to write down whatever ideas come up.