The $200,000 Speech

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The Client Letter
The $200,000 Speech
Friends Don’t Let Friends
Work With Bad Clients

May 2, 2012
Sedona, Arizona
Cloudy 54 degrees

On Wednesday March 2, 2011, former President Bill Clinton received a fee of $200,000 to speak at the University of Albany’s SEFCU Arena.

In fact, over the past decade, he’s earned about $75 million in speaking fees. This according to CNN analysis of financial records.

Now $200,000 for a single speech defies any sense of reality for a lot of people. Who’s worth that kind of money?

In fact, amounts like that often spark comments like, “No one deserves that amount of money.” Or maybe, “Doesn’t he have enough already?” Or many other have/have not phrases.

The question we’re trained to ask is, “Who’s worth that?”

On one hand, no one is. On the other hand, everyone is.

So how does he command fees like this?

Yes, he was the President of the United States. Yes, he’s known around the world for his powers of persuasion and magnetic charm. And yes, he’s a great speaker.

But in the end, the reason he received that fee is because he asked for that fee. Or rather, his agent did.

Somebody asked. Period. (Developing the confidence to do this is key. Assistance can be found here.)

If you’re waiting for the world to pour down riches upon your head because you “do a good job” or because “you’re worth it,” you might end up waiting a long time.

Don’t wait. Instead, go ask.

“What do you charge?”

You charge as much as you want.

See you next time,




Jason Leister
Editor, The Client Letter
Creating Success for Independent Professionals
ClientsSuck.net

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