The Desert of Arizona
Sunny 64 Degrees
After college, I got my first real job as a musician playing pipe organ at a church in Nashville TN. This was the organ I played for a few years.
Driving back and forth from home to work on most days, I’d flip on the radio and listen to Dave Ramsey’s radio show all about personal finance. The year was 1999 or 2000 and Dave had already been on the radio for a few years at this point.
Fast forward to now and the Dave Ramsey show has hit the mainstream in a big way.
So that’s going on 20 years on the radio… building his Platform one show at a time. And you know what he’s been talking about over those 20ish years?
The very same thing.
The debt snowball as he calls it. Buying term life insurance, not whole life. Envelope style budgeting. Having no debt except maybe a mortgage. Those are some of the ideas.
The very same core ideas… for going on 20 years.
This is called “going deep” not wide.
This is how you make impact. This is how you communicate a message. It takes time.
This is why the “big ideas” supporting your platform are so important. Because if they are strong enough, you can use them forever.
And you might need to. Because it’s not getting any easier to get attention or build trust or credibility.
You earn it these days. The way you earn it is by solving problems for people. The bigger and more painful the problem, the more effective the solution, the easier the journey tends to be.
Don’t be afraid to repeat yourself. That’s the only way to get noticed. Just make sure you have something to say that’s worth repeating.