The Client Letter
March 25, 2013
Way North of Lake Wobegon
Sunny 27 Degrees
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Back when I lived in Chicago, Sundays were the days I sent out the weekly newsletter for one of the businesses I ran online with my wife.
This was well before the days of autoresponder services that make something like this super easy.
Back then, I had a piece of software that sent out all of the emails from my computer. It did it slow enough so my ISP wouldn’t shut me down. As you can imagine, it was a process.
Even though it took a while, sending that newsletter out was a very fun time of the week. Because the sales would start coming in almost immediately.
Simply put: words became money. That’s the power of writing effective sales copy.
It was almost like magic. Write newsletter… make sales.
I’ve never gotten over that feeling. It’s as fun today as it was back then.
But writing sales copy to sell your services is not quite the same as writing it to sell widgets. In fact, it requires a very different frame of mind when you’re selling YOU.
But if there’s ONE skill that has the power to transform your business more quickly, it’s knowing how to write high impact sales copy.
It’s fair to say that you can “move mountains” with this single skill alone. So it’s worth developing this art as a tool in your business building toolkit.
But learning how to write good sales copy can be overwhelming. Because there are thousands of resources in which you COULD invest time, money and effort to learn this.
For as much time and effort as I’ve invested in writing copy myself, it’s not something I’ve really taught to a lot of people.
I decided to change that. But instead of overwhelming anyone, I’m going to do my best to make it simple for you.