The Client Letter
October 25, 2013
The Desert of Arizona
Partly Cloudy 43 Degrees
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It’s not every day that you wake up and and see a pack of coyotes staring back at you from a hill right next to your house… howling.
But that’s how my day started. I live in a world where there are no coincidences. So having something like that happen means something to me.
If I’m lucky, and don’t let myself get sucked in by the mental noise of the world, I might actually get the message.
It was just two or three coyotes, but boy do they make a lot of noise. You’d think there was a pack of 30 of them by the sound they make.
That perception is pretty different from the reality when you actually see that it’s just a few scrawny looking wild dogs.
Perception is a powerful thing.
It’s a little bit like the old story where the elephant who’s tied to a post in the ground from early on. No matter how large and strong that elephant becomes, it will never break that small rope.
This difference in perception happens in the client world as well. The problem is that service providers rarely use it to their advantage.
Instead, it just sits there like a gold coin that you never pick up.
Most often, your clients’ perception of you is far better than your own opinion of yourself.
They see you as a capable and accomplished expert and respect you for your ability to do things that mystify them.
You, on the other hand, see yourself as nothing special. And because of that, you find it difficult to truly understand the value of what you offer to the world.
To your clients, you’re the coyote. From your perspective, you’re just a scrawny dog.
You’re not, of course. You just can’t see the truth yet. There’s too much programming in the way.
So you have to work to remove it. When you are able to develop the ability to see yourself for what you truly are, then your business and life will transform in amazing ways.
That’s why I created the Big Self Blueprint. It can help you begin the process in a major way.