The Desert of Arizona
Sunny 46 Degrees
You can find a lot of books focused on helping you with “positioning” yourself as a service provider. Some are full of dos and don’ts. Others give you a laundry list of things to consider that help you stand out in your marketplace.
While those approaches might help some, I think they don’t really get to the meat of what’s responsible for attracting things into your life. They stay in and around the level of thought, as though you can “think” yourself to the goal.
They focus on the surface of what you look like to the world, but they don’t dive deep into the source of what determines that look.
Worse than that, they walk you through a process of positioning yourself in a way to be accepted by the marketplace. To kind of “reverse engineer” what you have to look like in order to become attractive.
I think life is too short to do this. And to me, it screams “need” at a very deep level. You are manipulating yourself in an effort to be attractive to others. This type of action is fueled by the wrong motives and it will work against you. Because even though you won’t see the need, the people on the outside will be able to feel it.
You need them so badly, you can’t even be yourself!
They will find it repulsive. Or worse, it will actually attract those who share the very same energy. These folks, dear Reader, are not the clients you want.
Positioning then, is the process of seeding your “Big Self” (the best, most powerful version of you) into every area of your business. This includes your website, your marketing materials, your phone message… everything.
You are consciously and deliberately baking in the energy that’s going to attract the right clients to you over time.
There are many benefits to going through a process like this. One of the most powerful is that one day, most likely when you least expect it, you’re going to catch yourself actually believing in your Big Self.
You’re going to “slip up” and actually believe for yourself, the very thing you are working so hard to have the world believe: that you are far more talented, powerful and capable than you think.
You’re going to forget about all of your fears, insecurities and needs and feel the power of the person you’re really supposed to be. Once you feel that for the first time, you’ll be forever changed.
You just watch, it’ll happen…
“Positioning” is not an exercise you do in front of a whiteboard for six hours on some Saturday. It’s a process that you live. It’s a process that never ends. It’s a never ending journey to UPGRADE the energy that you are carrying around with you through your life.
After that, it’s about action. And plenty of it.