Intention Matters

The Desert of Arizona
Sunny 95 Degrees – 4:34 p.m.

Intention doesn’t get a lot of attention in the mainstream.

We’re taught to take action, to do things right, to get the facts straight, to dot our I’s and cross our T’s.

We’re trained to direct most of our attention at surface level things.

Intention? “Pfftttt…” says the system, “who has time for something so intangible?”

I got in trouble once, in 7th grade, by a system that ignored intention.

I tossed a pencil to a friend who needed one. The rule was not to “throw pencils.” “The intention didn’t matter,” said the slave master. “Time to hand out the punishment,” she said like an automaton.

She was wrong. But her training stuck for a long time: Watch out, or you’ll get in trouble! Boo! Ha, I left that concocted boogeyman behind when I woke up.

As you separate from being controlled by this system, you realize just how important INTENTION is.

Intention is your divine directive force that serves as the foundation for your thoughts, words and deeds.

Your intention flavors everything you create and how people will respond to your creation.

Here’s a little example:

You might choose not to work with clients one-on-one because you want to make 4 billion dollars a year and you need a model that’s far more scalable.

That’s a very specific type of intention: I’m going to make $4 billion.

But…

Maybe you choose not to work with people one-on-one because you realize that, with each day you spend doing that, you’ve LOST a day where you could use your gifts to serve 10X or 20X the number of people. You consider one-on-one work not being a good steward of your time on this plane.

That’s also a very specific type of intention: I’m going to be a conscious steward of my gifts and the time I have to use them to impact the world.

The very same actions are taken in both scenarios but the underlying intentions couldn’t be more different.

Intention matters.