Illusions We Were Taught To Believe In

Mountains of Arizona
Sunny 80 Degrees
3:51 p.m.

I used to think the best way to answer the “so what do you charge?” question was to not answer it and say, “well, that depends, why don’t you tell me about your situation?”

While this seemed smart at the time, it REALLY slows you down for getting to the truth about whether or not you’re the right fit for someone. Each question you leave unanswered means that you have to eventually circle back and deal with it again.

I answered that way so I could get the material I needed to mold my sales approach appropriately.

This was back in the days when I thought it was smart to “sell” myself. So that’s what I practiced. And eventually I learned to sell myself into just about any situation. I was basically like a chameleon.

This is not a good thing. It basically meant I stood for NOTHING, and that I was willing to shape shift myself into any container just for someone to say, “Yes, I’ll hire you.”

I stopped selling myself long ago. The reason is because I really only do ONE thing with people. And I’m not interested in doing much of anything else.

The only thing I do is help get someone clear about WHO THEY ARE, WHY THEY’RE HERE, WHAT MAKES THEM VALUABLE and HOW TO BUILD SOMETHING that DELIVERS THAT VALUE TO THE WORLD.

That’s it.

So “selling” someone on working with me isn’t something I do.

Selling yourself to the world puts control over your impact into other’s hands where it doesn’t belong.

It makes you think you can’t change the world until you get someone to say, “Yes.” But that’s only an illusion we were taught to believe in.