The Desert of Arizona
Sunny 63 Degrees
If you’ve been in the service business for any length of time, you know that we all go through phases where we’d like more clients than we currently have.
The question is, what do you do then?
Today, I have an example of something you might NOT want to do if you want to get a client. I’m not saying it won’t work… eventually. But I AM saying that you won’t want to work with the clients that this approach is going to get.
Here’s an email I got sent out of the blue the other day:
Dear JASON LEISTER,
I was just wondering if you might need a business consultant to help reduce the cost of your monthly expenses like advertising costs, accepting credit cards and such..?
Anyway, I have been consulting businesses for over 15 years and have helped hundereds of people save money. I’m in […] so I can come see you if you wish…but call me first so I dont have to drive all over the place….lol
Do you have time to talk this next week say Tuesday or Wednesday?
There are a lot of issues with an email like this, but let me just highlight one.
First, consider the initial reaction that an approach like this generates in the recipient.
Someone showed up in my world I never asked for, talking about something I wasn’t thinking about, asking when I had time to meet with a person I don’t know and don’t trust.
Chances of success I’d say are slim. And really, even if I DID agree to the meeting, the positioning would be completely backwards.
I’d basically be thinking: “Come show me what you’ve got and then I can decide if I like it or not.”
Not exactly a way to spend your days with highly qualified prospects who already know you, like you and trust you.
Tomorrow, I’m going to give you my take on how to approach this getting of the client as quickly as possible WITHOUT shooting yourself in the foot.
Everyone who registers will receive a complimentary 15 minute brainstorming session with me to implement ideas you get from the training.