How I Murdered Word of Mouth Marketing

The Desert of Arizona
Cloudy and Smoky 69 Degrees

I’ve made a lot of mistakes in business over the years. Some of my mistakes are so spectacular, I keep talking about them to help others steer clear of them.

One of my most brilliant came up the other day during the Rainmaker Roundtable virtual mastermind. The dynamic in that group is going to be excellent. Little old anti-social me was a little surprised, actually, at the power of seeing people face to face (ish). It’s quite effective.

During the meeting, the conversation turned to the resiliency of the platform model of client attraction.

The Platform is resilient. It is almost indestructible. There’s really only one way it’s not going to work and that is if you STOP publishing.

It’s a testament to the strength of the model that I’m still here! Especially when I started with a business called “Clients Suck.”

Unfortunately, the name of that little project prevented people from actually wanting to publicly support anything I was doing. “We love what you’re doing, but there’s no way we can say that. We can’t even click ‘LIKE!’ What would our clients think!”

I pretty much murdered my chances at the whole word of mouth marketing thing.


But still, the platform charged on.

I changed the name to something with a wee bit less anger.

The platform steadied itself and grew.

You don’t have to have it perfect.

You don’t even have to be particularly good. (You’ll get good through practice, but you don’t have to start that way.)

But you do have to start and not stop.

If you are in a business where ATTRACTING clients instead of bludgeoning them seems like a smart move, then get the strategy to do this.

You can get it from the Rainmaker Letter.

You can get it from the Rainmaker Roundtable.

You can get it directly from me, one-on-one.

It’s up to you.

Two years from now, you’ll wonder why you didn’t start.

That’s something I won’t have an answer for.