The Client Letter
August 12, 2013
The Desert of Arizona
Sunny 63 Degrees
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I was watching an interesting video the other day by Sir Ken Robinson about how destructive our educational system is to the mind of a human being.
One of the points he made was that, because our educational system was only created to crank out competent factory employees, the whole process is extremely linear instead of organic.
Work in a factory is a process that goes in a straight line. Point A, Point B, Point C.
But that’s not human.
And my experience is that’s how getting clients is as well. Organic… not linear.
You don’t do A then B then C and end up with a client at the end.
It’s not a linear process. At least not in my experience.
As best as I can describe it, you grow clients instead of get them.
There are two important items of note here.
First, if you’re growing things, then you’re basically a farmer. And that means that your responsibility is to pay attention to what you put in the ground.
In other words, you control the inputs.
The farmer can plant the fields but the farmer can’t control what does or does not come up. He can worry himself to death about it, but he still can’t control it.
You don’t play God, you just appreciate being the farmer.
The second important thing is that without planting enough seeds, you’re never going to get a crop that can sustain you.
Plant more seeds, more often, in more places. If you need ideas, examples, motivation for doing that, then subscribe to The Rainmaker Letter.
Whether you like it or not, once you subscribe, I’m going to show up and remind you about this in each issue for the next YEAR. It’s a valuable tool, just like the Farmers’ Almanac is to real farmers.
If you’re not getting the type of client you want, don’t blame the client. Take a close look at the seeds you’re planting and how you’re nourishing the “soil.”
That’s where you’re going to find your answers.