The Client Letter
July 18, 2012
Sedona, Arizona
Sunny 63 degrees
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NEW FREE SERVICE: Spaces are very limited, you’ll want to
act fast. Get the details now.
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“Getting to know you… getting to know all about you.”
Believe it or not, at the music school I went to, I had to take voice classes. As a church musician and choir director, singing in front of people was normal.
But never once did I wake up in the morning and say to myself, “Yay! I feel like singing in public today.” But I still did it. I sang anyway.
You know the biggest benefit of doing something like singing in front of a bunch of people? It’s that you’re forced to step out (way out) of your comfort zone.
That’s when you feel alive. That’s when you grow. That’s how you expand your comfort zone. That’s how you give people an opportunity to discover who you truly are.
Letting people see who you are is a great way to build a relationship FAST. Showing “who you are” attracts the right people to you.
In the service world, we’re in the business of relationships. If you don’t have the clients you want, look at the quantity and quality of your relationships.
Don’t have enough clients? Build some new relationships.
You don’t even have to build relationships with prospects. Start building relationships with “winners” anywhere you find them. Chances are, they know plenty of people who could be prospects and clients.
The universe works in many mysterious ways.
The good news is that you don’t have to understand how it works to benefit from how it works.
All you really have to do is get the ball rolling.
Get good at building relationships. Add value to those relationships. Be a “person of interest.” That will attract people. Eventually, that will attract the prospects.
And in the words of Stuart Wilde, “…when they show up, bill ’em.”