The Desert of Arizona
Still Raining 49 Degrees
Clients come in two flavors: the clients you “sold” on working with you and the clients who discovered you and sold themselves.
I probably don’t have to tell you which flavor of client is the one you want.
If you’ve had the chance to experience both types, you know there’s no comparison.
Most of your competition has no interest in doing what you have to do to become discoverable by future clients. That’s what we talk about here just about every day. The Platform, attraction, slow, steady, you as the trusted advisor etc.
But who has time for that? Turns out most people don’t want to consider it. It’s too hard, it’s too slow. They want clients now and they want a lot of them. (This is an enormous opportunity for you.)
You can get clients NOW, but you pay a price. The price can come in many different forms. The most expensive form, however, is the one you can’t see.
You pay the price in the form of “perception.” In other words, how you GET the client influences what they think about you.
Why does that matter? Because your clients’ perception of YOU controls everything they do!
Take a look at your client attraction system… if you don’t have one, then build one. If you do have one, ask yourself if you’re selling your clients or if you’ve set things up so they can discover you, follow the trail of breadcrumbs back to its source and sell themselves on YOU.
Be discovered. It’s worth the effort to make that happen.