The Desert of Arizona
Partly Cloudy 68 Degrees – 6:36 a.m.
When we last left our caped crusader, he was having an issue dealing with incoming referrals who were looking to bypass the “magic” of the media platform.
So what’s a guy to do? How do we deal with referrals who are sent your way who have NOT experienced the magic of the media platform and its ability to allow prospects to “sell themselves” on you?
Well, option one is to do nothing, but that sucks.
Option two is to “push the river,” to compensate for what’s missing in this equation, and get your prospect up to speed quickly about you and what you do. But I don’t think that’s smart. You can’t rush stuff like this. It would be like trying to bake a cake in a minute because YOU wanted to eat. Not gonna happen.
Option three is to step back, look at the problem, design a process, and then monitor, measure and improve it.
I pick option 3.
And here’s what that can look like. A simple page that meets the referral where he’s at. It sets the stage, explains the options, makes everything clear.
Over time, you can use simple processes to plug holes all over your client attraction system.
Process is liberating. Process puts strategy into action. Process allows you to make smart decisions SEPARATE from the heat of the moment. You build the structure of your business separate from the confusion that happens when you have a prospect or client standing right in front of you where the pressure is on.
This is why I offer services like the Incomparable Expert Strategy Schematic.
You can’t do much without action and smart execution. I don’t think anyone can argue with that.
But better thinking tends to get you much farther down the road with less struggle.
So sit there and think. Don’t worry about the folks to whom it looks like you’re not doing anything.
Little do they know, you’re doing the most important thing.