How do you strike instant fear in the heart of the average service provider?

Stick him in front of a qualified prospect and have that prospect ask, “So what do you do?”

What usually follows a question like that is an awkward, long and boring explanation of a bunch of things the prospect couldn’t care less about.

Not a great way to attract clients.

Instead of instantly earning “one-of-a-kind” expert status in the mind of the prospect, the average service provider talks himself invisible. The service provider gets excited that someone is asking, but all the prospect hears is “Blah, blah, blah, blah.”

And in just minutes, that service provider will blend himself in with the prospect’s many other choices, pretty much killing his chances of ever earning premium fees.

Being ONE OF A KIND is the only way to fly…

Before you could possibly make a decision to move forward with work like this, you have to understand the true value delivered by getting to the destination.

The easiest way to see the value of being “one-of-a-kind” is take a look at what happens if you AREN’T positioned as a one of a kind service provider.

Here are a few of the symptoms of being a “me too” service provider:

• You will forever have downward pressure on your fees. No one pays premium fees for average service providers. And make no mistake, in the eyes of your clients, you will be an average service provider. Not because you aren’t good at what you do but because your client will lack the understanding about why what you do is inherently more valuable than his other options.
• Because of your lack of clarity, you end up getting bogged down with trouble clients who really have no business being your clients. WITH clarity about the true value you provide, you can quickly sift and sort and filter out the clients who aren’t a good fit.
• You will be forced to “compete for the business” and slash your fees and speed up your delivery in an effort to win projects. Running your business like that is a race to the bottom where there are no winners.
• You will forever be perceived as the “hired hand” rather than a partner with your client. You will not be asked for your advice, you will be given your marching orders.

If this sounds like a fate you’d rather avoid, then the only way to do it is to be a one-of-a-kind service provider. In other words, you need to transform yourself into what I call an Incomparable Expert™.

You might be great at what you do, but that’s not enough. If you’re not equally as great (or better) at communicating the VALUE of what you do, you’ll have a hard time sticking out from the crowd.

I’m going to walk you through the formula I use and show you how to transform YOURSELF into an Incomparable Expert™.

If you’ve ever been asked “What do you do?” only to have your listener’s eyes glaze over when you start to tell them, then this training will put an end to that.

From now on, the question “So what do you do?” will be answered in a compelling way that leaves your listener asking for MORE.

I’m going to go through each step of the formula for how to position yourself as a one-of-a-kind service provider than can charge premium fees and get the best clients.

Not only will this help your marketing, but it will also give you a tremendous amount of clarity about who should be your client and who shouldn’t.

Here are a few of the things you’re going to discover:

• How to uncover the unique value you provide that your clients actually CARE about. And how to do it without figuring out “what makes you unique.”
• Why so many service providers talk their prospects to sleep when answering the, “What do you do?” question. A good first step in attracting clients is to NOT put them to sleep.
• Why the answer to “what makes you different” is probably sitting there right in front of your face. You’ll discover how to discover it, maybe for the first time ever!
• How to increase your immunity from having to haggle over fees or work terms.

Have you ever thought about what makes it possible for a company like Apple® to charge head and shoulders above everyone else for things like the iPhone®? The simple answer is because they’ve done the work to provide the marketplace with something it simply CAN’T get anywhere else.

When YOU are able to do that, you can pretty much write your own ticket.