The Client Letter
December 26, 2012
Sedona, Arizona
Sunny 38 Degrees
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There’s a special kind of sight you need to develop as a service provider.
Developing this way of seeing will give you quite an advantage over the other people who are vying for the attention of your prospective clients.
They’ll be blabbing on and on about what they do until they go blue in the face. They’ll either tire themselves out or put their prospects to sleep. It all depends on their endurance really.
Develop this unique way of seeing, however, and your experience will be a whole lot different. You’ll say a few words and instantly connect with prospective clients in a way that sets you apart from everyone.
It’s all in the words you say, and why you say them. That’s where this special “sight” comes in.
Instead of seeing things from your perspective, you must develop the ability to see them from your client’s perspective.
This is common sense, but it’s anything BUT common.
The simplest way to stand out in the marketplace is to offer something no one else is offering.
But how can you do that when there are 4,000 OTHER people offering the same service you are?
Answer THAT question and you’ll be amazed at what happens.
The simple answer is that you package up what you do in a way that makes it clear that “what you do” delivers what your client really wants.
That’s a mouthful, so you might want to read that again.
Then, cover it all in a unique wrapper and you’ll be off to the races. The thing is, the wrapper needs to be unique according to your prospects… not according to you.
And you have to be unique in a way your prospects actually care about.
Most people have no idea what makes them unique. Years of schooling and conditioning have beaten them into thinking they have nothing special to offer.
It’s sad really.
I’ve spent years developing this special way of seeing I’m talking about. My clients hire me because this is MY “stupid human trick.”
For the next 6 days, you have the opportunity to “borrow” my skill and focus it on YOUR business at a discount.
7 days from now, the price jumps.
What makes you unique and more valuable than anyone else to your clients?
Do you know? Can you see it?
I can see what you probably can’t see. If you want help making 2013 your best year ever, then here’s the scoop: