The Desert of Arizona
Looks Like Rain 34 Degrees
I’ve tried a ton of things to attract clients and customers over the years. I’ve spent a lot of time skimming along the surface looking for something that worked.
I jumped from this to that, to something else. Eventually, I tried enough things to end up right back at the beginning and start the process over.
It’s draining and demoralizing, not to mention darn expensive to do this. You end up not getting anywhere and somehow thinking that you’re an idiot. Why does it look like everyone else is able to make it work? What’s wrong with you?
You know what?
There are very few things that just work right away. Even fewer now than 6 years ago, especially if you’re working to attract clients and customers online.
The mistake I was making was trying to find the thing that worked.
What I should have done instead was chosen something, committed to it, and figured out how to MAKE it work.
Two very different strategies.
One stays shallow and looks for easy pickings. The other goes deep and figures out how to navigate uncharted territory.
There’s a reason they call it “buried treasure.” That’s because it’s not hanging out on the surface where you can get at it easily. You can’t get it without doing some digging.
The fact is, you can find someone who’s blazed a path to success using just about every strategy out there. But which one will work for you? Who the hell knows!
Had someone slapped me upside the head with this fact a few years ago, I could have saved myself a lot of frustration.
It’s not until I actually committed to something and went deep did anything start to happen.
This doesn’t mean you work harder though. It just means that your work is focused on drilling a single hole with a single tool. ONE thing.
You must pick something. There is no right answer. NO ONE knows what will work for you.
Pick something and work it.