Courage and Your U.S.P.

May 14, 2012
Sedona, Arizona
Clear 45 degrees

I spent quite a few years of my life searching for answers to stupid questions.

Before I woke up, I remember going through a time searching for what it was that made me unique.

Looking back, it kind of makes me chuckle now, but it wasn’t a pleasant time back then.

These types of questions aren’t a problem, they are a symptom of a problem. A problem I had. That problem was that I was completely disconnected from any understanding of who I really was.

I swallowed the lies about who the world said I was, hook, line and sinker.

I spent so much time looking for others to define me that I forgot I was the only one with any real interest in finding the truth.

The funny thing is, I was carrying around my uniqueness for years and was totally blind to it.

To look out at humanity and see so many people so clueless about their uniqueness is sad. I know the pain that creates because I’ve lived through it.

I used to be in that group of the clueless. I only recently stepped over the line and became very clear about some very important things for my life.

For those people who haven’t stepped over the line yet, it’s not their fault that they’re where they are. It’s not their fault, but it is their responsibility.

As a service provider, knowing what makes you unique and LIVING it makes everything easier.

Even in the short time since I’ve started doing this, I can already see the effects.

I’m beginning to understand now (through the help of some very wise folks) that going about your life and your business in YOUR unique way requires quite a bit of courage.

When you make a choice to do that, you are making a choice to stick out. You WILL be noticed, because you will be “weird.”

That’s the choice you have to make. Do you make the choice to live your life and run your business as YOU see fit?

Or are you more interested in fitting in, going about your business like you’re told to, reading the books that say how you’re supposed to do things and then living your life that way?

I’ve spent too long living by others’ rules, and I’ve created nothing but suffering for myself because of it.

Today is the day to stop suffering.

Use your courage. Be who you are. LIVE it.

You want to know how to “get clients?” THAT’S HOW.

Be who you are.

See you next time,

Jason Leister
Editor, The Client Letter
Creating Success for Independent Professionals
ClientsSuck.net