The Client Letter
July 30, 2012
Sedona, Arizona
Partly Cloudy 85 degrees
—————————————-
Here’s how I became a six-figure copywriter. Warning, all sugarcoating has been removed.
—————————————-
When I was a kid, I was a big fan of the Hardy Boys mystery books by Franklin W. Dixon. If you’re too young to know what those are, then consider this a reminder to enjoy every moment of your life. You too may soon see the years begin to fly by 🙂
I don’t actually remember any of the stories now, but I remember I really loved reading those books.
There’s something about mystery that just MAKES you want to keep reading.
The mystery of the story just pulls you right through.
Hmmmm….
If mystery is so powerful in literature, I wonder what it can do for people in the service business?
I think it has the same power of attraction.
Mysterious people are interesting. Mysterious people are attractive.
I’m not talking weird mysterious here, I’m talking about the good mysterious. That’s the kind where you meet someone and walk away saying to yourself, “That person is really interesting.”
Usually what happens in a situation like that is that you do most of the talking and Mr. or Ms. “Mysterious” simply punctuates the conversation with various statements.
In the end, mystery is most easily created by not doing things… and not saying things.
It’s totally counter intuitive, but it works.
When you’re talking to a prospect, try speaking less, and listening more. Try “selling” less and listening more.
Adding a little “mystery” to the way you are perceived can really pay off big.