Today I have a great interview I did with Martin Howey, CEO of TopLine Business Solutions. If you’re interested in hearing some NO FLUFF advice from someone who’s been in the trenches of the service industry for decades, you’ll definitely want to listen to this interview.
You’ll find the interview at the bottom of this article.
Martin Howey
CEO, TopLine Business Solutions
Martin Howey
CEO, TopLine Business Solutions
Here are a few things you’ll hear Martin discuss:
- How Martin ran a successful gym even when the famous Jack LaLanne showed up in town with his health spas. Hear how he survived even in the face of stiff competition (and why companies started asking him to share his secrets).
- How Martin “packaged up” his service and turned it into a high ticket product he can sell over and over again! If you think you’re working too hard for what you’re getting, you have to hear this. Talk about leverage.
- Why so many service providers (who are really good at what they do) STILL can’t get clients to hire them. Hear Martin reveal a HUGE (and expensive) mistake that service providers make when they start talking.
- The questions you should ask yourself to figure out who your ideal client is.
- The two most important things you can know when you’re looking to attract clients.
- EXACTLY how to answer the question “So what do you do?” This alone is worth the time you take to listen to this interview because it will separate you from 95% of all the service providers out there.
- Why having a U.S.P. (unique selling proposition) to tell clients isn’t the silver bullet everyone says it is. Martin will explain what’s far more important than that. (If you’ve been working hard to get YOUR U.S.P., maybe you should listen to this before you waste any more of your time.
If you’re not familiar with Martin, here’s the scoop:
Unquestionably one of the busiest and most respected business consultants in North America, Martin Howey’s 45+ years of practical hands-on know-how and experience has generated more than three and a half billion dollars in sales for his clients.
Martin’s Successes
The successes Martin has created for some of his corporate clients have been impressive and many, and have earned him substantial sums of money, recognition and notoriety.
Having contributed to the financial success of more than 10,000 small businesses throughout the world, Martin has identified the patterns that limit and restrict business growth, and more importantly, knows what to do to prevent it from happening or to reverse the trend if it has already infected a business.
Most Businesses Only Use a Fraction of Their Potential
Martin is one of only a very few people who realize that most industries know and use only one particular marketing approach, even though there may be dozens of more effective and profitable strategies and options available to them.
Martin’s uncanny ability to increase business income, wealth and success by uncovering hidden assets, overlooked opportunities and undervalued possibilities has captured the attention and respect of CEOs, best-selling authors, entrepreneurs and marketing experts worldwide. His clients range from corporate giants to small business owners in nearly every business, industrial or professional niche.
One thing in common, however, is that virtually all have profited greatly from Martin’s expertise.
Using the skills, abilities, and know-how he used to create successes for his large corporate clients, Martin co-founded and built a successful consulting franchise business in the U.K. and Ireland that had a Certified Accountant’s Valuation of $12.4 million in only 6 1/2 months.
Currently, Martin dedicates his time, efforts and energy to the successful transfer of his hard-earned knowledge to his TopLine proteges in 36 countries around the world including the U.S., Canada, Australia, Switzerland, the U.K., Ireland, Japan, Italy, Germany, Ukraine, Russia, France, Germany, Spain, New Zealand, and others who want to capitalize on the tremendous financial and lifestyle opportunities the consulting profession has to offer.
Podcast: Play in new window | Download (Duration: 51:13 — 46.9MB)
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