Mountains of Arizona
Sunny 61 Degrees
1:36 p.m.
There’s nothing more frustrating than having a tool belt FULL of business building tools slung around your waist and still feeling like you have no idea for what to use them.
This was my business career for a good 10 years.
Back then, I didn’t know what the problem was. I had all the tools, I knew how to use them, but I didn’t know exactly FOR WHAT I should be using them.
My “go to” move was to buy more tools. So when I felt a lack of direction or a loss of focus, I’d go searching for the tool that would solve my problem.
Looking back now, the problem was pretty clear. I had no idea who I was. AND, even the few parts of myself I had worked out were kept in the shadows for fear people might think I was “weird.”
It’s very difficult to make forward progress when YOU are not being YOU.
Out of frustration, I eventually ended up with a very simple approach for moving forward anyway:
Figure out what you do best that you enjoy (often the same thing, not always). Figure out how to position that as a solution to someone’s problem.
When in doubt, do what you do best until you figure all that out.
That’s not the “answer” people want, but it is a way to DISCOVER the answer.