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| The Client Letter |
| How to Attract Clients: Part I |
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September 9, 2011 Sedona, Arizona How do you get clients to come to you? The specifics are a topic for another day… but the specifics aren’t the most important part of this. The mindset, which is the foundation on which those specifics are based, is really what’s key. First, you need to know who you are, what you and your business stand for, and how you want to operate. People aren’t attracted to something they don’t understand. To something that is fuzzy around the edges and hard to relate to. If you are not full of clarity, you will not attract clarity. And customers and clients don’t pay if they are confused. How can private coaching help improve your business?
Here’s what happened to copywriter Kevin Rogers: “Using the system Jason taught me, I quickly restructured my negotiating process, and within 4 weeks, I went from 0 new clients, to being booked 2 1/2 months in advance with 3 new clients, and one repeat client. That was pretty amazing, but even more important… clients now see me as a partner in their business, not just a copywriter filling pages with words.” If you’re interested in changing your business fast, get the details here… So figure out who you are and what it means for you to stand tall in this world of business (this can take a while). Second, know that “neediness” is not attractive, confidence is. Are you attracted to someone who is needy? Well, your customers and clients aren’t either. So never… EVER appear that way. Don’t bother with Nice. I’m the poster child for the affliction called “nice guy syndrome.” Listen, you can choose to be nice if you want, but please don’t use it as an excuse for being weak and afraid of conflict. Or as a shield for being afraid to ask for what you want. The way to fix this is to ask yourself a question, “What’s the real reason I’m being nice?” If you’re doing it from a position of power, that’s your choice. But most people aren’t. They’re doing it from a position of weakness. From a position of neediness. What do they need? APPROVAL. The best advice I can give you here is to work on yourself enough to get over it. Don’t search for approval from anyone. PERIOD. You’ll never get it anyway if you do. Approve of YOURSELF. That’s the key. Finally, be valuable. People are attracted to value. You have to know why you’re valuable and you have to be able to communicate that value in order for it to be meaningful. One very effective way is to simply stop talking about your value and start proving your value. You words will go further and be more effective when you have proof. If attracting clients is currently a challenge for you, read this every day until you start to live it. Your life is created with you as the center. It is created out of your emotions, your thoughts and your actions. So that’s really the area to work on first. Start today. See you tomorrow,
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