The Desert of Arizona
Sunny 65 Degrees
One of the tough things in the life of a freelance copywriter is that you don’t always get to choose what you’re selling or how it’s offered.
Sometimes you even get asked to sell stuff that no one wants. In that case, even the best copy in the world makes it difficult for a buyer to say, “Yes.”
But when you’re building a client attraction system, you get to make up the rules. And one of the things you want to think about is this:
How easy are you making it for them to say Yes?
That’s something I heard Dean Jackson mention a while ago that I’ve thought about a lot.
In the attraction business, I think there are places you want it to be easy for them to say “Yes,” and there are places where you might not want it to be so easy.
The point is to know which is which.
For example, let’s say you’re a baker that teaches classes about baking.
Now put yourself in the shoes of a prospect.
Which proposition makes it easier to say yes?
“Would you like to come to my class where you can learn how to become one of the best bakers in the world within 6-12 years?”
Or….
“Would you like a cookie?”
Pretty obvious right? Right.
Now the “Yes” isn’t always a sale, mind you. But the Yes can eventually lead to a sale.
If you’re not getting enough leads, or enough clients, go check how easy you are making it for people to say “Yes” throughout your process. You might find something very interesting if you look closely.