The Desert of Arizona
Cloudy 52 Degrees
I was on the phone this morning with an Incomparable Expert Transformation client and I asked a question that I want to pass on to you today:
“What promise are you making to your prospective clients?”
Do you know? Do your prospective clients know?
If not, how are you going to get the message through?
When you offer a product or service to the marketplace, you are essentially making them a promise about something.
Maybe you’re promising a result.
Maybe you’re promising help on a journey.
It could be a lot of things.
The important part is whether or not you KNOW what your promise is.
The clearer you get about that, the easier it becomes for them to find you.