The Client Letter
August 8, 2013
The Desert of Arizona
Sunny 84 Degrees
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An odd little thing happened the other night around 5 PM as I was sitting at our kitchen table.
A big old ice cream delivery truck pulled right up in front of the house and a guy got out and came to the door.
From his perspective, I imagine he thought he was about to attempt to sell me some ice cream.
From my perspective, I saw him as nothing more than an unwelcome pest. Not exactly the situation you want a potential buyer to be in.
I tried to think of the nicest thing I could say to let him down easy, so I opened the door and just said, “We’re not interested, we don’t eat sugar.”
Pretty much takes care of it when you’re selling ice cream.
The funny thing is, this is the second time the truck had come by. We said the same thing last week.
How are you showing up for your prospects?
Showing up as a pest sends their sales resistance through the roof.
Showing up as someone they actually want to see or speak with is an entire matter.
Are you someone they welcome in or are you pushing the door down?
It’s not rocket science to get this done. You simply have to ask yourself, What would have to happen to get my prospect to “invite” me in for a discussion?
Be creative. There’s no right answer.
I talk about this “no chasing, no annoying” approach on page 25 (of the PDF version) of How to Get Kick-Ass Clients. If you haven’t read through this book, make some time to do it.
Remember, you can download your copy right now for free on this page.
I realize that giving this away for free tends to make LESS of an impact on the people who read it over all. But I know that, for the right people, they don’t need incentive. They’ll read it anyway, free or fee. My goal is that it will provide some fuel to move forward and grow.
(If you’ve already read the book and have a comment or feedback I can use on my website, feel free to send it in!)