The Client Letter
June 12, 2013
The Northland
Sunny 63 Degrees
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Exactly how many people know you can help them?
Have you ever thought about it?
Do you know how many people knew that last month? Any idea how many people are going to know that next month?
A lot of people say they WANT clients but never end up doing anything to get them. There are a thousand ways to do it. So what’s the problem?
Figuring out how to attract clients can be overwhelming unless you limit your options enough to focus your energy.
Doing something about “attracting clients” is simple. Especially when you train it up into a new habit.
Understand that attracting clients isn’t an activity reserved for when you need clients.
First of all, you can’t control the exact time a prospect becomes a client.
Second of all, to build a relationship that allows you to make any competition you have completely irrelevant takes TIME.
That’s why I’m such a fan of creating a “platform” that attracts and builds for you.
No, it’s not sexy.
No, it’s not fast.
Yes, it’s real work.
And it’s work you have to do far in advance of the payoff.
(If those things haven’t scared you away, then you’re in the right place.)
Just look around. Anyone with a following of a large number of people has some kind of a platform.
It could be a TV show… an internet show… a blog… a podcast… a book… a newsletter… or something else.
When you want to learn how to attract clients, don’t bother so much with what the experts tell you to do… Watch what they actually do and you will learn far more.
He who invests the time to build a platform has the advantage. Because when your prospects look around for possible solutions to their problems, you’ll be there popping up like in that Whac-A-Mole game at carnivals.
Everywhere they look, there you’ll be.
But the chances are even greater that your clients will already know you, already like you and already trust you. BINGO!
In the near future, I’m going to be hosting a paid teleseminar on building a Platform to attract clients.
I’ll talk about my experience doing this, how to choose a format, how to give it a name, how to make it attractive, and how to get people on the list!
The announcement will come in the next day or two.
This is an opportunity that is going to be available for Rainmaker subscribers only.
If you want the opportunity to get involved, subscribe to the Rainmaker Letter today.