The Client Letter
April 1, 2013
Way “North of Lake Wobegon”
Sunny 19 Degrees
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If someone had told me back when I was a kid, that someday, I’d be spending most of my moments as a copywriter, my most likely response would have been:
“What’s a copywriter?”
Looking back, it’s still hard to figure out how I ended up doing this, but I’m glad I did.
As a service provider, your ability to structure your ideas and then get them into a form where they can move one (or thousands) of people to action is a very powerful tool to have in your business building kit.
In fact, I can’t really think of a skill that’s able to create so much impact with such little effort (relatively speaking).
But I don’t think writing sales copy has as much to do with words as it has to do with ideas. In particular, BIG IDEAS.
Big ideas move people. They inspire action. They promote a response.
Everyone is sitting on top of big ideas in their service business. Most people cannot see them. The trick is to spot those suckers and pull them out and put them to use.
How can you spot the BIG IDEAS in your service business?
I’ll go through the entire process on Thursday during the webinar event I’m hosting called, Selling Words: How to Write Sales Copy That Sells YOU. (If you haven’t registered for it yet, time is running out!)
Here’s the general gist of it:
You basically lay out everything you want to say on the table, “blur your eyes,” and start to see PAST what’s there.
It’s kind of like those books in the bookstore that look like a meaningless pattern until you really stare at them and uncover the picture hiding below.
Instead of looking at what you are selling, you start to fill in the picture of what your prospect is actually BUYING. These two things are often very, VERY different.
You might be selling a line of hi-tech razors for men. But what the men are buying is the chance for that knowing look from a woman that says, “WOW you look good…”
You try to just sell “razors” and you’re not going to get noticed.
It’s the same with service providers. Some service providers sell websites, or accounting services.
But no one is interested in buying those things. So unless you can connect the dots between what you have to sell and what your prospects want to buy, you will lose out to someone who can.
How to connect those dots is just one of the things we’ll be covering on Thursday.
Registering NOW is a way to save 50% off the future price of this information. Once the event is over, the recording will be for sale for $97 or more. Right now, you can register for $49.
The point of the webinar isn’t to overwhelm you with volumes of “how to write sales copy” information.” There’s already too much of that. The point is just to make the process as simple as possible for you so you can actually put it to use in your business.
You need a simple, repeatable process that you can depend on to help you through when you’re writing.
At the core, this process IS simple. But we humans have an uncanny ability to “complexify” (that’s my word 🙂 just about everything we do.
Writing effective sales copy (for emails, sales letters, direct mail, postcards, web pages, special reports, etc.) involves shifting your thinking and some basic understanding of structure. Past that, your own unique perspective is the most important ingredient.
In an age where every service provider can be an instant publisher, understanding how to write effective sales copy is not something you want to be without.