The Client Letter
February 27, 2013
Way North of Lake Wobegon
Partly Sunny 25 Degrees
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Do you know what happens when you practice something you’re naturally good at?
You keep getting better. And the distance between you and the next guy increases. Your advantage increases. Your impact increases.
I can’t believe how long I went thinking the smart thing to do was to work on improving my weaknesses.
That’s the “goto move” in the school system these days. When a child exhibits challenges in a certain area, they spend MORE time focusing on that area.
In real life, this is not a smart thing to do. And if school was setup to treat people like people instead of widgets, they wouldn’t do it there either.
By spending time focusing on things you aren’t good at, you lose the ability to use that time to focus on your strengths.
How many times do you think to yourself, “I have to get better at X. I have to figure out how to make Y work. I’m not so good at X, I really have to work on that.”
Really?
How smart is it to invest time working your way up to average?
Not smart. Not smart at all.
All you have to do is take a quick look around and see what “average” gets you these days. That’ll show you pretty quickly that’s not the way to go.
Instead, focus on that part of you that makes you unique and inherently more valuable in a certain way to your clients.
Magnify THAT and you stick out like a lighthouse in the dark of night.
That leads us to the question of, “Exactly what DOES make you unique?”
Answering that question is one of my greatest strengths.
And it’s one I’ve spent years practicing to make even better.
Two months ago, I started helping Client Letter subscribers do this in their businesses.
The response was something I didn’t expect.
The Incomparable Expert Transformation turned out to be extremely popular.
Now that I’ve worked through all of the orders, there’s room to accept new reservations.
Last time I offered this, I got clobbered with responses. In order to maintain my sanity, I reserve the right to limit the number of people I take.