We Can Do This the Easy Way, Or…

Mountains of Arizona
Windy 51 Degrees
2:23 p.m.

Every month, I produce a fairly consistent amount of material for my own enterprise and the work I do with clients.

At the moment, the list involves this:

  • 45 emails like this one
  • 2 email promotions to third party lists
  • 2 full page magazine ads
  • salesletter
  • 1 20 page printed booklet, including layout
  • 1 special report (every other month)
  • one new information-based product (8-15 pages)
  • 1 double sided magazine insert
  • one 12-16 page newsletter (starting this month)

I also have some consulting and coaching that I do on a weekly basis. Plus, I’m managing, measuring and improving the systems most of that content goes into.

Some people will look at that and say it’s a lot. Others will say it’s not much. I don’t know if it’s a lot or a little. And frankly, it doesn’t matter. There’s always someone with a “bigger boat,” as a wise man once said. What I do know is that it’s not hard. That list is what comes most easily to me.

Which brings me to a question for today:

Should “doing what you do” feel easy or hard? Should success feel easy or hard?

I can’t imagine anyone would look forward to grinding away at life for 30 or 40 years. So I’m not sure why you’d pursue “hard” by choice.

If you’re doing what you’re here to do, should that be hard? And if what you’re doing now is “hard,” what does that tell you about whether or not you should be doing it?

As usual, this email contains far more questions than answers. But questions are underrated and answers get far too much hype.

What if life isn’t supposed to be a struggle? Despite the tailspin that would cause your ego to go into for fear of being proven it’s NOT the center of the universe, how would that idea fit into your world?

Could you accept easy? If it was easy, what else would make you feel valuable?

Is there value in the struggle if it’s not necessary?